THIS WEBINAR IS ON OCTOBER 21ST @ 5PM PACIFIC (8PM EASTERN)
NOTE: THIS WEBINAR HAS ALREADY OCCURRED. GO HERE FOR THE REPLAY:
https://internetclientmachine.com/webinar-replay
WHAT YOU LEARN:
- How to Build a Database of 10,074 Coaching Clients
- How to Advertise Your Coaching For Free Over The Internet
- How to Guarantee You Get New Clients Every Month
…and, I’ll answer your questions about the Internet Coaching Client Machine Retreat.
PREPARATION:
1) Leave the answer to these questions IN THE COMMENTS below:
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to getting clients over the internet?
b. If you could ask me ONE question about setting up, starting, and running your online coaching business, what would that question be?
c. If you could ask ONE question about the Internet Coaching Client Machine Retreat, what would that question be?
2) Get on the PRIVATE ACCESS INTEREST LIST (that way you’ll get the opportunity to enroll early). Click HERE to get on the interest list.
3) Take the Internet Coaching Client Machine survey (also puts you on the early enrollment eligibility list).
4) Attend the private webinar.
Again, in the webinar, I’m going to show you a system that will allow you to build your own online coaching business.
You’ll learn how to use these techniques to start your online coaching business… IMMEDIATELY
Jeff
Thank you so much for this opportunity.
a) My biggest frustration is getting lots of likes, comments, shares – but not getting any clients
b) What am I doing wrong?
c) Would you ever hold a contest so that someone (me) go to your retreat for free?
a) My biggest fears are that I will put all this time and energy into coaching and nobody will want to work with me, they will think I am not qualified, or they will not be able to “afford” having a coach after complimentary sessions are given.
b) How long did it take you to get enough clients so that coaching was your sole way of producing income without having to work another job?
c) Does this retreat give you an opportunity to work with joint ventures or do you use a different method of getting clients?
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to getting clients over the internet?
Not knowing how, to go out and find all these wonderful clients to help achieve their goals.
b. If you could ask me ONE question about setting up, starting, and running your online coaching business, what would that question be?
Is it okay to offer sample coaching sessions, until you feel comfortable to charge clients, and how long should I give these sample coaching sessions?
c. If you could ask ONE question about the Internet Coaching Client Machine Retreat, what would that question be?
I love the word “Retreat”. its always a hefty price to go with this wonderful word, whats the price?
Not knowing ‘how’ is nothing to be afraid of. We all started out not knowing ‘how’. The good news is that the ‘how’ is easy to find as long as you’re willing to do the work. Not taking action is what to be afraid of (there’s no cure for that… other than the kind of accountability we supply in the Internet Coaching Client Machine Retreat).
Yes… in fact I think it’s essential for most new coaches.
I’ll email you about this.
Jeff
Thank you for this opportunity!
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to getting clients over the internet?
Conversion from Sample call to paid client
b. If you could ask me ONE question about setting up, starting, and running your online coaching business, what would that question be?
Conversion strategies
c. If you could ask ONE question about the Internet Coaching Client Machine Retreat, what would that question be? Unsure what the retreat is so that would be the question, what is it
That’s a very important part of this process. You need to provide a highly valuable free session for each prospect and then powerfully invite them to sign up for your coaching.
Another important part of this equation that most coaches never figure out is how to set enough of those free sessions. The coaches that get enough sample sessions set are able to figure out how to make this work with the right free session outline.
The most important conversion strategy is to find out what’s most important to your client and deliver it to them… for a price that they:
1. can afford
2. think is way less than their own opinion of the value of that thing.
I’ll email you about this.
Jeff
a. My biggest fear, frustration or problem in regards to getting clients over the internet is how to pick a niche. I have a passion for education but am not sure how to find out if parents are willing to pay for the value I would bring.
b.Is it realistically possible to to make $3000/month part time while homeschooling kids? My spouse works and I homeschool the kids..I can put in about 15 hours per week.
c. Not sure what the retreat is so no questions.
Short answer = YES.
Parents are nuts about giving their kids every advantage possible and they will spend every penny they have in order to do that.
You don’t pick a niche… In fact, if you’re doing it right, the niche will pick you.
You do have to start somewhere, and that’s usually where the ‘niche picking’ happens, but the niche you pick isn’t the ‘end all, be all’… It’s simply a starting point. Then you find the needs of your clients that other coaches aren’t fulfilling… Those opportunities are the real niches, and they’ll become apparent once you get rolling.
15 hours per week is enough to get started. The rest of the answers to the ‘expectations questions’ (how much you can make, etc.) must be partly based upon the value you’re going to offer and the niche you work in, so I can’t answer that.
If you really think you have a lot to offer a niche, then $3,000 / month is likely a small fraction of what you could potentially make part time. (I work 1 day per week and do around 10-20k per month).
Jeff
a. My biggest frustration would be not been able to know exactly what niche to pick and stick with
b. One question I’ll like to ask is, will people take my coaching business seriously since I’m in my early twenties?
c. About the client machine retreat, I would want to know what it really is
That’s not easy to do when you don’t know what to do for your research. Niches generally aren’t ‘picked’… They reveal themselves as a part of you serving people and asking the right questions.
People don’t care how old you are… They care that they can get the results they want.
Your job is to convince them that you can do that… the rest is immaterial.
I’ll email you on this.
Jeff
a. My biggest FEAR, FRUSTRATION or PROBLEM when it comes to getting clients over the internet is the lack of credibility due to the fact that I’ve not been working for a number of years while recovering from several strokes? (ie no track record etc)
b. The ONE question about setting up, starting, and running your online coaching business, what is the best way to justify & set high fees given no track record?
c. The ONE question about the Internet Coaching Client Machine Retreat, I need to ask is, how can I get started in minimum cost given that I’m currently on a pension and until I begin earning again there’s little money available during the start-up period?
The best thing to do is start building a track record now. You don’t need more than a few successes to prove that you can help your clients.
You shouldn’t be thinking about that yet. You don’t get to charge high fees until you’ve helped people.
If you want to first get paid large sums of money and only decide to help people AFTER THAT, you’re going to be waiting for that money for a LONG TIME. The real order of business is:
1. First you help.
2. Then you get paid.
Two things to do:
1. Use the money you have wisely and it’ll multiply
2. Do your best to go out and make money immediately. Even if it’s not what you’d ‘rather do’ for now… that money can finance your dreams.
Jeff
My biggest fear is a fear of success as well as a fear of failure. What if I become too successful and have to make the choice to quit my day job. What if I fail
And cannot assist someone.
My biggest frustration is how to use technology and using an automated system.
That’s a decision you may eventually need to make, of course, but you’ll have plenty of time until you get to that crossroads. No matter what decision you make, no one could fault you for going either way (ultimately, it’s your decision).
If you want to keep your day job, i’m sure there are plenty of coaches who’d be happy to pick of the slack (i.e. you’d have a business where coaches can work for you). If you want to quit your day job, then eventually you could do that when the finances allow and the time is right.
If you learn the skills, that won’t happen very often.
When it does happen, you’ll know for a fact that it wasn’t your fault.
Your clients are still responsible for their own lives… all you can do is coach them with the best of your ability.
The good news is that the technology is no longer a problem for anyone in this business (as long as you spend the time where we advise).
Jeff
My biggest concern is not being able to get anyone to commit to coaching
You need to provide a highly valuable free session for each prospect and then powerfully invite them to sign up for your coaching.
The most important conversion strategy is to find out what’s most important to your client and deliver it to them… for a price that they:
1. can afford
2. think is way less than their own opinion of the value of that thing.
just give value and you can get your client to commit to just about anything!
Jeff
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to getting clients over the internet?
Answer: It never works as planned! Must be doing something wrong!
b. If you could ask me ONE question about setting up, starting, and running your online coaching business, what would that question be?
Answer: It is a fact people never listen, how do you get people to listen and implement your suggestion?
c. If you could ask ONE question about the Internet Coaching Client Machine Retreat, what would that question be?
Answer: The eternal question, how to get started and earn from day one?
That’s almost certainly the case.
That said, you might be doing a lot of things RIGHT. However, in a business, if you do 9 things right and 1 thing wrong, that can cost you most of your clients.
This is ESPECIALLY TRUE in coaching.
In the coaching business, people are sizing you up as a leader… watching very closely to see if you’re credible.
For instance…
If you do some really great things for your client, but then do one thing really badly, then a client who is about to pay you $1,000 to coach them can just turn around and QUIT.
People are looking for an excuse NOT to hire you.
They don’t even care about your qualifications. The reason they ask about qualifications is because they’re looking for that excuse not to hire you!
Why do they do this? They’re looking for a justification for why they don’t have to take the RISK (in their own mind). What are the risks they want an excuse to avoid?
>>MONEY RISK
>>TIME RISK
>>FAITH RISK
>>STATUS RISK
Most of your clients have tried to get help many many times, and they’ve failed.
They took risks that didn’t pay off. They’ve gone through emotional HELL and DISAPPOINTMENT.
They don’t want that to happen again!
That’s why they’re looking for excuses NOT to hire you.
So, yes, you could just be doing 1% of your coaching practice WRONG and miss out on most of the clients that you should be getting.
You need to look for what’s missing and FIX IT because you’re only as strong as your weakest link in the coaching business.
FIRST, you have to be a great coach.
SECOND, you need to have an internet client machine (i.e. marketing) that positions you as an expert in the mind of your clients, and then funnels the people that already believe in you into coaching with you.
That’s a great way to find people that will not only because your clients, but will also listen to you and take action on what you tell them.
I used to ‘work my butt off’ trying to motivate my clients, get them to take action, and push them to take my advice. But, because I hadn’t become an expert authority in the mind of my customer, my BEST coaching FELL FLAT ON THE GROUND (i.e. was USELESS). What’s worse than that? The client didn’t get ANY VALUE from my coaching, either!
A lot of coaches look at marketing as if it’s a ‘necessary evil’…
It’s important for those coaches to remember…
The marketing instills the BELIEF in your client that YOU CAN HELP THEM.
That’s what causes the client to actually GET RESULTS from your coaching.
Why does your client need to ‘believe in you’?
…Because if they don’t believe in YOU, they’re probably not going to believe in THEMSELVES.
…Because if they don’t believe in YOU, they’re probably not going to believe in the COACHING you’re giving them.
That’s not how an internet client machine works.
If you’re trying to make money the first day you build your internet client machine, then don’t bother getting started at all.
This isn’t instant money.
this is a business that is based upon
>>a lifetime foundation
>>5 days of building the internet machine
>>several months of working to ‘scale up’ the machine
If you can’t wait for that, then you shouldn’t start this business.
Coaches that are looking to ‘get rich quick’ or build their business in one month can’t hold out for the results. That doesn’t work.
It took me about 6 months (after starting) to get my first client online. It may be FASTER for you or take LONGER.
If you’re COMMITTED to make this business work (and you’re READY TO DO IT), then you’ll work through the time it takes to build this machine and then you’ll get the rewards involved with that.
Jeff
Thank you for what it seems an amazing content that addresses one of the biggest issues for coaches: clients. My only regret is that in Europe, 8PM EST is too late (4am …) so I hope there would be a replay.
Anyways since I know it helps, I will reply to your questions:
1) Fear: I don’t feel confident enough as to market my services openly as I don’t have a qualification nor the money to get one in the short term, and some people seem to depend on it in order to give me credit. Consequent frustration: so far I have only gotten great reviews and recommendations, but nobody has the money to pay, apparently. “since you are good-hearted, can I ask you for some more?” seems to be the most common way to approach me. And since I love helping people, I can’t say no. So people come in for 10 minute talk and take it as a friendly talk not to be charged.
2) how can I bypass the qualification issue (in my mind first) and market myself effectively? find out the target clients that would pay, and dedicate to each client its just amount of time. It’s pareto 80/20 again.
3) will the machine help me target the right clients?
Thank you again for this effort and I am looking forward to hearing from you.
Best,
Francesco
Having a certificate can be helpful in terms of credibility, but if your prospective coaching clients are asking for your qualifications and certification, then you’ve done a bad job marketing to them. I don’t think I’ve ever been asked for my certifications.
Clients just want to know that you can help them, and if you build the right marketing, they’re going to know that.
Certifications are a bad substitute for good marketing.
If you get serious about your business, and use approaches like:
>>Speaking
>>Joint Ventures
>>Direct Sales
>>Internet Marketing
The skills that we gain when we get certified are highly valuable. However, use the methods I mentioned above to build your credibility. They’ll work much better for you.
Confidence is something that happens INSIDE you, so if you need that, then it would be worth getting some coaching in that area to build confidence for yourself.
Sometimes, confidence comes from helping people. If you run enough sessions and work with enough clients… your confidence will improve even if you didn’t get a certification.
Sometimes people have the money to pay, but they don’t want to admit it, because they…
>>don’t want to reject you
>>aren’t ‘sold’ on the value of your coaching
Consider that you CAN say ‘no’, but you just haven’t said ‘no’ (yet).
It’s a great idea to have 5-10 clients that you just NEVER charge. You can help them, build confidence in your coaching abilities, get referrals and testimonials from them, etc. Beyond that group, however, you need to start charging people (after the initial session).
If you don’t force yourself to charge your clients, then nobody else is going to volunteer to pay you (they’d rather just take your coaching for free!).
I gave away free sessions for a decade. I don’t do it anymore. Even our coaching team won’t give away more than one free session, and then they expect to be paid.
Giving away free sessions is a great marketing technique, but you can easily go too far with it.
Also, if you just keep GIVING and GIVING and GIVING, people will happily TAKE from you.
Giving (in and of itself) can be a good thing…
It inspires reciprocation.
It’s an important part of any EXCHANGE.
Bottom line: If you don’t charge people, no one is going to volunteer to pay you.
You MUST run your business like a real business.
Your credibility will come from the quality of the incentive that you provide.
Our students and clients don’t ask us for certifications because before they even talk to us, they’ve consumed information that proves that we can help them. The information we gave them online (that didn’t take any time on my part or my team’s part) qualifies us as experts. They know we know what we’re talking about because they’ve gotten free stuff from us, and they thought, “Gosh, if they know THAT STUFF, then they must know what they’re talking about.”
You don’t have to do that online, though.
You can provide a great free session that proves your value to your prospective client. If you give that session away, then people shouldn’t be questioning your qualifications.
WARNING: If your coaching isn’t very good, then none of this will work. Make sure you gain the best coaching skills and expertise so you provide real value to your clients. We can train you in these areas if you need it.
If you’re looking for customers online, there are some simple research tools like Google adwords and Facebook advertising. Search adwords for what your customers may be searching for. Search demographics and interests on Facebook advertising.
The right research will show you who is paying for coaching.
It sounds like you know what to do in terms of your own time management, but that you might not be DOING it yet.
YES. We do that in day one.
Jeff
how, specifically do i find or buy a list of prospective clients to market my services to?
what are the first 3 things i need to do to start from scratch to become an online coach?
ed
“how, specifically do i find or buy a list of prospective clients to market my services to?”
>PPC ADS (SEARCHERS OR DEMOGRAPHIC/GEOGRAPHIC)
>FACEBOOK / GOOGLE
>TWITTER / LINKEDIN
>YOUTUBE
You can target PPC ad target markets by age, sex, geographic location, demographics, etc., and do it very cheaply. Start with Facebook and Google. Generate traffic through those vehicles and then capture the traffic through squeeze pages (opt in pages) which we cover in day 2, 3, and 4 of the Internet Client Machine retreat.
>ALL SOCIAL MEDIA (as long as it’s automated and it doesn’t take away your time)
>BLOGS AND YOUTUBE (FREE TRAFFIC SEARCHES end up on blog articles and/or youtube videos on the subject matter that your prospects search for.)
>MEDIA BUYS (WHERE DOES YOUR CUSTOMER ‘HANG OUT’ ONLINE ALREADY?) – TREAT IT LIKE A MAGAZINE AD
These are more expensive (starting around $1k+). You can purchase ads on other blogs / websites that your target market frequents. If you can advertise successfully in a magazine, then there’s no reason you can’t advertise successfully on a well-read website or blog. This is just direct marketing. You can start placing media buys through the google placement network.
>EMAIL DROPS (PAY FOR HOST TO SEND EMAILS TO THEIR CUSTOMER LISTS)
Similar to buying media, these tend to be more expensive (starting around $500+ per email drop). A great way to directly advertise to a specific audience that has already shown interest in the subject matter.
>JVS (OFFER A % PROFIT SHARE)
>BUSINESS HIJACKING
This is a way that you can take clients that a competitor has already done the work to cultivate.
>GMAIL ADS (YOUR AD SHOWS UP WHEN YOUR COMPETITOR SENDS AN EMAIL TO THEIR CUSTOMER)
About 1/3rd of people use gmail for their email provider. You can show ads to your competitors customers in the ads that appear next to their emails as their customers read it in gmail.
>FACEBOOK FOLLOWINGS (YOUR AD SHOWS TO FACEBOOK FANS OF A COMPETITOR)
You can target a competitor’s customers via Facebook audience targeting. If your customer likes Brian Tracy on Facebook, you can selectively show your ads to only Brian Tracy’s followers.
>SEARCHES FOR COMPETITION (YOUR AD SHOWS WHEN PEOPLE SEARCH FOR A WELL-KNOWN COMPETITOR)
Someone searches for Brian Tracy on Google, and YOUR ad shows up. If they are the right type of prospect, you can do well with this method.
“What are the first 3 things i need to do to start from scratch to become an online coach?”
If I had to simplify it, I’d say:
1. Set up a LEAD COLLECTION SYSTEM (that offers an incentive in exchange for a prospect’s contact information).
2. Set up a TRAFFIC SYSTEM (create a system that gets people to show up at the collection system website).
3. Set up an ENROLLMENT SYSTEM (a system to get those prospects to sign up for your coaching programs).
Start small, test it, and then scale it up over time.
Jeff